Grumpy’s Restaurant Featured “‘Jacksonville breakfast chain Grumpy's Restaurant headed to Orlando” On BizJournal.com/Orlando.
Owner Daniel Deleon dishes on ideal sites, franchisees, Orlando's food scene and more.
By Sarah Kinbar – Staff writer, Orlando Business Journal
Jun 18, 2024
Grumpy’s Restaurant, a beloved Orange Park-headquartered breakfast chain, is ready to expand in the Orlando area.
Grumpy’s — which opened in 1999 in the Jacksonville suburb Orange Park — announced its shift to franchise mode in 2019 and has added four eateries since then in Middleburg, St. John’s, Neptune Beach and Wildlight, with Orlando now in its sights.
“Central Florida has a strong sense of community and a lot of growth potential, and we look to provide added value to the tourism sector,” President and CEO Daniel Deleon told Orlando Business Journal. “Orlando specifically has been ranked as a great city for food and restaurants, and we look forward to joining the scene.”
Deleon is working with Aaron Kaufman with United Retail Services to scope out sites that will be a good fit for the Grumpy’s brand.
“We are looking for locations in great neighborhood settings, ideally standalone or end-cap locations approximately 3,000 square feet,” said Deleon.
Another Grumpy’s spot similar to what the franchise seeks in Central Florida has 2,700 square feet plus outdoor seating, about 100 seats and 40 to 45 staff members.
Further, he said the ideal Grumpy’s customer is anyone who appreciates homestyle cooking, Southern hospitality and large portions at working-class prices. In fact, an OBJ call to the Orange Park Grumpy’s concluded with, “See y’all soon, hun” — perhaps the standard goodbye there.
The diner fits into brunch concern category in that it is open from 5:30 a.m. to 2 p.m. serving everything on the breakfast and lunch menus during its open hours. The breakfast menu correlates with First Watch: omelets, benedicts and waffles. Lunch is heavier Southern fare like country-fried steak, patty melts and tuna melts.
It is “hands-down, the best breakfast spot in Jacksonville," according to a review David K. wrote on Yelp earlier this year — a review that echoes what most of Yelp’s reviewers have written about the eatery.
Franchise facts
Franchise fee: $40,000
First-time franchisee incentives: Yes, on a case-by-case basis
Total investment range for a single location: $650,000-$1.6 million
Preference for multi-unit franchisees? Yes, but single-unit franchisees are also in the business model
Average annual unit net sales: $2.9 million
For more information, visit: www.GrumpysRestaurantCo.com/Grumpys-Blog
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