Grumpy’s Restaurant Featured In “Grumpy's invests $1.2 million to open its largest franchise at Neptune Beach” On Jacksonville Business Journal

By Penny Dickerson  –  Reporter, Jacksonville Business Journal

Nov 22, 2022

Grumpy’s opened its fourth and largest franchise in Neptune Beach on Nov. 14.

The space at 200 Third St. includes 4,500 square feet and cost an estimated $1.2 million with features that include 160 available seats and expanded patio space. A longer bar welcomes patrons to the eatery, and a private conference room is available for reserve.

Grumpy’s CEO Dan DeLeon told the Business Journal that the Middleburg store will reopen Dec. 12 after an early-year electrical fire that required a complete rebuild. A Wildlight franchise in Yulee is scheduled to open in January, which will bring the total number of stores in Northeast Florida to five. 

DeLeon said when he purchased Grumpy’s in 2015, annual sales were around $700,000. Now, annual sales goals for all locations are $3 million. And while inflation and supply chain issues could have affected construction deadlines, the company was proactive. 

Large orders for equipment were placed months in advance to ensure procurement and secure the company’s place in line. Additionally, costs for same serial number items and equipment like walk-in coolers had doubled since the pandemic

“The Neptune Beach store had gone through several owners, and you never know what you’re going to get when you open a wall,” DeLeon said. “To get to the bones and structure, it was easier to completely scrape it and just start over with a full renovation. We bought new furniture, lighting, everything. And we accomplished everything we wanted to.”

Timing and being on the right side of fortune came into play when DeLeon signed the lease for Neptune Beach. His real estate real estate broker found a pocket-listing, and a deal was made within five days.

“A stand-alone building with dedicated parking is hard to come by. They are really a dying breed,” DeLeon said. “The Neptune beach dining crowd is often one person to a vehicle on weekdays for breakfast or lunch while parking needs completely shift at dinner.” 

For more information, visit: www.GrumpysRestaurantCo.com/Grumpys-Blog

Check out Grumpy’s Restaurant and the whole article at “bizjournals.com/jacksonville.

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